12/9/2023 0 Comments Best realtor websites 2011Their own website generates AMAZING content. It’s also worth mentioning that Placester does have SEO experts. If you first choose a Placester website, you’ll lose a relatively small investment when you switch providers. That said, few inexperienced agents will have the necessary budget in the first few years. If you plan to succeed and grow, you want this option in your backpocket. But the ROI can VERY EASILY and GREATLY outperform any PPC or other digital marketing strategy. It may take thousands of dollars and at least a year to achieve. Granted, getting that #1 spot on Google won’t come cheap. ![]() You can see how an article like that could supply a small team with all the leads they can handle. Currently, the best blog articles on this topic drive 2000+ visitors each month and will probably continue to perform similarly for years. In my opinion (and the opinion of many real estate marketing experts), SEO is the BEST way to leverage a website and gain the best possible ROI.įor example, about 1000 people search for “moving to Los Angeles” every month. Any company that doesn’t specifically focus on SEO-driven leads is going to have a difficult time succeeding because the competition is so fierce. ![]() SEO-driven lead generation real estate websites are a very specific beast. While the new Placester platform is designed to scale up with a growing company, SEO isn’t a primary focus. This is another major reason to consider owning your own website. But you’ll lose your entire investment, both in time and money, when you start over again with a new company. Well, of course you can end your contract. Clients Can’t Easily Change Service Providers Unfortunately, this is very rare among real estate website companies.Ģ. Personally, I wouldn’t pay for a website I can’t own, which is why all of my clients own their websites. Plus it presents a risk of your data possibly being shared. It’s like paying to build a house and then paying rent on that property. It’s very rare that real estate website companies allow you to own your own website and it’s content. If you know me, you know I talk about this a lot. In this sense, they’ve succeeded powerfully. It cuts down on the need for a support center. Super helpful webinars and training videos are essential to their business model. Placester may have the best resource center of any real estate website company out there. In other words, you’ll often be free to choose the best tools for your needs without Placester standing in the way. But on top of that, the platform integrates well with many third party products and software. First, it comes with a CRM and lots of potential add-ons. ![]() Placester has achieved a rare feat in that their platform is one of the best all-in-one platforms. Plus there are 80-90 “add-ons” that allow you to customize your digital marketing strategy. You can choose one service package and upgrade to another. Placester’s new platform is designed to grow with your team. You’ll have to create a landing page for every new listing, or pay Placester $75 to do it for you. Of course, the work of a DIY real estate website is continual. Small and medium sized teams will pay $120/month and up to $950 for setup costs. The setup cost is low because you will receive website templates and create your website yourself. Of course, it’s possible that I’ve received special attention as a voice in the real estate marketing world.įor NAR realtors who pay annually, pricing plans start at $64/month with a $0 or $100 setup cost. Plus the customer support team has been very proactive about reaching out to me. He gave me access to the backend (what a Placester client uses), which looks promising. We interviewed him on the MailRight podcast, which you can check out below. That said, at the beginning of 2022, Seth Price reached out to me regarding this point. It remains to be seen if the new platform will deliver as well as the company and its customers hope. However, they have relaunched their platform for far better performance and therefore less need for customer support. Generally speaking, the company is still trying to extricate themselves from this situation. Since then I have written and made videos highlighting this point. Way back in 2017, I had a very tough time trying to get support on behalf of a client. The Placester support team couldn’t handle the overload. ![]() Their huge client base had contracts with minimal monthly fees, but they required significant support. But in the past years, they became victims of their own success. With 30-40,000 active customers, Placester has more live real estate websites than any other company, period.
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